Press Release Image: Courtesy of Jorge Cervantes
Press Release Image: Courtesy of Jorge Cervantes

Jorge Cervantes

It’s hard to overestimate the debt today’s cannabis growers owe to Jorge Cervantes, the renowned horticulturalist seen by many as the grandfather of cannabis cultivation techniques in the United States.  Cervantes is the 2013 recipient of the Dr. Lester Grinspoon Lifetime Achievement Award from High Times magazine, presented in for his contributions to the cannabis industry. A medical cannabis grower and patient for over thirty years, and a prominent publisher and writer in this industry, he has dedicated his life to educating the world about the plant he loves and respects.

Cervantes’ first book, Indoor Marijuana Horticulture, was published in 1983. His boophotoks, articles, photographs and instructional DVDs explain proven techniques for indoor, outdoor, and greenhouse cultivation of medical cannabis. He is among the pioneers of high-yield closet, basement, backyard, and guerrilla cannabis gardens. Required reading at U.S. Cannabis Universities, his book, Marijuana Horticulture belongs in the reference library of everyone interested in growing good quality cannabis.

Cervantes wrote a Q & A column (Jorge’s Rx) for 10 years and is a popular feature writer for High Times magazine. His online Marijuana Growing Forum is a resource with a world-wide following.

Jorge Cervantes is the nom de plume of George Van Patten, who chose to use “Cervantes” (his wife’s family name) to protect his identity before medical cannabis was legalized in California. He also sported black dreadlocks and a beret as a nifty disguise for reasons of personal security. Cervantes revealed his true identity in a 2010 interview on National Public Radio (USA).

Today’s industry is built on the shoulders of people like Jorge Cervantes, who literally risked their personal freedom and financial security to help legitimize medical cannabis in particular, and cannabis in general.  And that’s why this cannabis rockstar belongs in the Potcha Hall of Fame.







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