Advertising FAQ

How do I design my ad?

You can either provide us with a finished ad image ready for placement, or upload your logo and graphics, and select from our pre-made background templates. Our in-house graphics design team can also create a custom ad for you. When you purchase a custom design, we provide a high resolution PDF version and/ or PSD file with all layers at no additional charge in case you wish to use your ad in printed materials.

What is CPM?

CPM stands for Cost-Per-Mille, which is Latin for one thousand. CPM is the cost of showing your ad 1,000 times – also known as 1,000 impressions.

What is CTR?

Click-Through-Rate (CTR) means the number of clicks as a percentage of the number of impressions. For example, if your banner ad was shown 500 times (500 impressions) and received ten clicks then the CTR would be 2%.

Can I keep track of how my campaign is doing?

 You can monitor your purchased advertisements by logging into My Campaign. You will see how many impressions and clicks your ad is getting. A record of your ads is kept in My Campaign so you can renew more advertising at any time.

Is it a good idea to target my ad?

If your business is strictly local, then it could be a waste of your advertising dollars to promote to people out of your state or area. Both standard and premium campaigns can be targeted at no extra cost by Country, State, or Metro Area. However, if you have a brand with national or international appeal, targeting is probably not the right strategy. Sponsorships served your campaign to 100% of visitors over its duration, so targeting does not apply.

Can I change my ad once I purchase it?

You can change the image, destination URL, and targeting.

What if I have unused Clicks or Impressions at the end of my campaign?

We work hard to fully satisfy your ad order. Occasionally you may have unused impressions or clicks at the end of an ad campaign. You will be refunded the difference.

Can you create a custom advertising campaign for me?

Absolutely.  Our team will be happy to work with you to create a one-of-a-kind campaign for your brand, product, or business.

Please email your advertising needs to advertise@potchanews.com and an advertising representative will contact you within 48 hours.

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